REINVENTING THE CUSTOMER EXPERIENCE
It’s the great return of the “Shopping” experience. Retailers have understood that e-commerce is not enough to nurture the relationship between brands and consumers. Digital natives need immediate access to products, but they are also looking for a deeper emotional connection with "their" brands. BNP Paribas Real Estate Property Management helps you achieve this.
We work with you to find and implement solutions to increase footfall, retain your tenants and help you benefit from our risk management culture.
THE CONSUMER EXPERIENCE REVISITED
As e-commerce grows, consumers are less inclined to travel and optimise their time by searching for products, comparing them, reading customers’ opinions, etc. beforehand online. In this context, shopping malls, retail parks and outlet centres are being forced to innovate to reinvent themselves.
In light of these societal changes, many questions arise. How to develop attractive leisure activities? How to offer suitable food or car sharing services?
To do this, data analysis, satisfaction surveys and studies of the catchment area and purchase journeys are needed to identify effective solutions. Allowing retail property management experts to assist you in this process also means that responsibility for large projects that can result from such operations can be delegated. This is how you will be able to offer your customers an extraordinary overall store experience.
Increasing your tenants’ footfall and revenue also ensures long-term returns.
Whether you are renovating an existing shopping centre or starting a new development project, you can rely on BNP Paribas Real Estate Property Management to make the right decisions!
ATTRACT AND RETAIN THE BEST BRANDS
Your tenants are also our clients and we do everything we can to ensure their satisfaction.
Backed by our retail experience, we understand the commercial mix and can advise you on how to boost the diversity and complementarity of brands within a shopping mall, retail park or outlet centre. In this way, you optimise customer journeys and help make the asset more attractive.
Thanks to our information systems, they have permanent access to all relevant documents and can request technical intervention at any time.
In terms of maintenance of the common areas of large commercial assets, our teams select the most effective service providers for you to ensure the best cost-quality-lead time balance.
A solid, responsive organisation that makes life easier for your brands and makes your commercial real estate complex more attractive.
HOW TO IMPLEMENT EFFECTIVE MANAGEMENT TO ENHANCE ATTRACTIVENESS?
For you as an owner of a shopping mall, retail park or outlet centre, risk management is a crucial concern. It is deeply embedded in our DNA as a subsidiary of a banking group. Whether this means financial, legal, regulatory or technical risk, we make our expertise available to you. Our technical team publishes compliance reports regularly for all your assets, allowing you to closely monitor their condition and safety.
At the start of our mandate, we work with you to systematically develop a business continuity plan to address the various issues that could impact the asset (intrusions, floods, weather damage, etc.).
Shopping malls, retail parks and outlet centres are very specific real estate assets. If you need to have perfectly optimised management, control risks and anticipate future needs, then call on the experts at BNP Paribas Real Estate Property Management. Contact us!
In addition to robust management, it is important to develop specific solutions for these real estate assets that are geared towards the user experience and incorporate the “community” aspect of these commercial spaces (centre management, coordination of the merchants’ association, operational marketing, etc.).
Do you own shopping malls, retail parks or outlet centres?
Rely on BNP Paribas Real Estate Property Management to help you manage these large commercial real estate assets.
BOOST THE POTENTIAL OF YOUR RETAIL BUSINESSES
To make your retail spaces increasingly more attractive and interactive, consumers must, now more than ever, become the centre of your attention.
The role of the Property Manager will be to make each step of the management process easier for you: facilitate rental income management, develop an optimised reletting strategy, oversee the correct implementation of regulations, provide you with regular reporting, and be proactive in offering you comprehensive digital solutions.
FOR YOUR RETAIL BUSINESSES, RELY ON AN EXPERIENCED PROPERTY MANAGER THAT KNOWS YOUR BRANDS!
Maximize the potential of your retail assets
- control
of rental income - optimized
reletting strategy - compliance
with regulations - regular
reporting - implementation
of digital solutions
Make the journey unforgetabble
A highly connected experience
Active placemaking
A wellness bubble
Conception : Dixxit ; crédits : iStockphoto.com/ONYXprj