Asset Story

DETERMINE THE RIGHT SERVICE PACKAGE FOR A BETTER USER EXPERIENCE

Are you a property developer or an investor willing to retain your tenants? BNP Paribas Real Estate Property Management, and its property management experts, offers you a real strategy for implementing services within your real estate asset based on trend analyses, opinion polls for your users, and the use of modern digital marketing tools.

FOR A BETTER UNDERSTANDING OF YOUR USERS’ NEEDS

Would you like to offer your occupiers a tailored service package? BNP Paribas Real Estate Property Management helps you better understand your users’ behaviour within the building and its environment.

Based on the findings of the "Asset story" study, we propose a mapping of services aligned with the user experience journeys targeted by your strategy. Each service is linked with cost considerations, ease of implementation, and impact on the operation of your building. This provides you with the necessary information to select the appropriate level and scope of the service package, which we will then implement, coordinate, and manage.

Our methodology is comprehensive:

  • Study of the characters: who are your occupiers?, what are their needs?, how do they interact within the building?, what services could help their performance and give them a better work/life balance? and so on. In this way, we imagine their needs based on their age, activity, socio-professional category (SPC), etc.;
  • Visit the building or study of the layouts depending on the type of project;
  • Visit to the neighbourhood both physically and digitally (Google Earth, search for services on Google, etc.) to get to know the environment of the building and determine the services that already exist. This allows you to offer additional and nearby services;
  • Conducting user surveys for existing buildings.

By adding a digital dimension to the design of the service package - an essential step - we help to create a smartly serviced building.

Our expert solutions in terms of occupiers services are seamlessly integrated into your organisational strategies, your concerns about fostering collaboration, well-being at work, sustainable development, and so on.

We believe in the emergence of "appropriate" service ecosystems: inspired by your users, but also defined by the activities that take place in your building.

INVESTORS, DEVELOPERS, MAKE YOUR ASSETS... MORE ATTRACTIVE!

As a property developer, you want to attract investors with a Smart Building capable of offering innovative services and stand out from your competition.

To achieve this objective, we offer support from the design phase onwards, ensuring that your project can incorporate all necessary services with minimal impact on construction costs.

If you are an investor involved in a refurbishment, your goal is to reposition you're building on the market. We use our “Asset Story” study to ensure that your asset reflects the latest trends along with a differentiating identity.

Do you want to make your building more attractive?

Contact us !

THE USER EXPERIENCE TO HELP YOU RETAIN YOUR OCCUPANTS

Offering services helps enhance the well-being of your employees. These services are not only intended to meet a personal needs, but also contribute to social cohesion. In addition to traditional services, we find the right providers to offer tailored services such as group courses (sports, cooking, etc.) and personal training.

Not to mention the digital dimension of this approach, which enables us to meet the individual and collective needs of your users in their daily use of the services available to them.

Have a look at the “Digitalisation of services ” solution offered by BNP Paribas Real Estate Property Management.

The tangible, daily perception of these services by users will foster a sense of belonging to their workplace and company, thereby contributing to their personal development. Ultimately, this will reduce absenteeism and staff turnover.

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Through our range of services, we create the service-oriented building : A building rich in purpose>
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Invest on user experience to build loyalty and make your property more and more attractive! Contact us for a comprehensive audit of your building or project, to identify your users’ needs and offer them the most appropriate services.

OUR COMMITMENTS

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    Assess the quality of your property

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    Collect feedback from all users

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    Make the building and its services more accessible

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    Adapt services to actual needs

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